What started with a full fridge… and an empty wallet
We all know the feeling: you do your weekly shopping and come home with a full fridge, brimming with delicious fresh fruit and vegetables.
And then a few days later the pepper is already much limp, the avocado that wasn't ripe in the store is suddenly overripe and there's another moldy strawberry in the container...
That was exactly what happened to us every time. Every week we threw away food, and therefore money. This caused enormous frustration, and we wondered: surely there must be a better way?
From frustration to solution
We went looking for a way to extend the shelf life of our fresh produce in the refrigerator. What we found were complicated gadgets, disposable solutions, or products full of chemicals.
That didn't feel right. Not for us, and certainly not for our planet. So we decided to develop it ourselves: a natural, safe, and sustainable solution that really works.
After a development process of 1.5 years, we have finally developed the perfect product and found the solution to combat food waste.
Meet FreshFriend
Your new best friend for the fridge!
FreshFriend is a reusable mineral block that you simply place in your refrigerator. It absorbs ethylene gas, bacteria, mold, and moisture—the main culprits behind food spoilage.
- Fresh for up to 3 weeks longer
- Lasts up to 3 years
- No batteries, no plastic, no hassle
- 100% natural and odorless
The result? Less waste, a more organized fridge, and savings you'll notice every month.
Our mission
Less waste, more conscious living
With FreshFriend we not only want to offer a convenient product for everyone, but also contribute to a change in mentality.
We believe that conscious living starts with small choices. And that technology can actually help us live simpler, healthier, and more sustainable lives.
FreshFriend is our way of contributing to that. Based on a personal frustration, we offer a solution that's already making all the difference for us and thousands of others.